What do communities & product businesses have in common?

A lot, which is what Justin Jackson and I spent an hour or so talking about. You can watch the whole thing, unedited and in video format, below.

Quotes that Justin and his audience found notable:

“Having a connection with people is really important. A lot of people build tools without thinking about the people that are using them.” – Alex Hillman

“It’s not hard to get a group of people in a room. It’s hard getting a group of people doing something useful together.” – Alex Hillman

“Cult of personality is one of the most dangerous things for a community.” – Alex Hillman

“Customer interviews are bullshit. Not because people are mean, because they’re too nice. You have to observe what they do, not what they say.” – Alex Hillman

“Put a lot more stock in what people do as opposed to what they say. Be a pattern watcher. Pay attention to how people act.” – Alex Hillman

Links mentioned in the conversation:

Reduce membership cancellations. Increase community bonds.

Why does your sense of community depend on members walking in the door every day?

Learn how to use an online community to add more value to memberships and build a stronger sense of belonging.

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  • http://justinjackson.ca/ Justin

    Thanks for the great chat Alex – really awesome stuff.