Inviting new members is such an important part of keeping a community alive; not just to keep it growing, but to keep it fresh with new perspectives and goals.
But whether you’re inviting 2, 10, 20, or even 100+ new people, what happens after you click “send” on a new batch of invites?
We talk to a lot of people who run communities, and the most common answer to this question is, “You know…I’m not really sure.”
In the communities that we work closest with, one of the first places we pay a lot of attention to is the onboarding process that members go through. Some of the questions we ask include:
- How many people are added at a time?
- What is the timing between a new member receiving invite and accepting them?
- Where do people tend to get “stuck” in their first 30 days?
Especially when communities are growing, it’s too easy to lose track of these important factors during the most crucial period of time for your newest members.
At the same time, we’ve been digging into some really valuable research about community participation. One of the most interesting conclusions from a popularly cited piece of research was that the “time between creating an account and posting the first comment, as well as how heavily the user requested page views were better predictors of the likelihood of posting a second comment.”
And our experience (and data) backs that up! We’ve heard from multiple sources that people who are slower to accept their GroupBuzz invite, and slower to introduce themselves to the list, are much more likely to end their membership early.
So, what can you do about it?
The first step is to even be able to notice where your members are in the process, and where they might be getting “stuck”.
Introducing the GroupBuzz Onboarding Report
Now, all GroupBuzz account owners and moderators can use this new tab in the Member Manager to keep an eye on these elusive checkpoints during your members most crucial days.
And since different communities work at different paces, we’ve also made it easy for you to change the timeframe of this report to 60 and 90 days, even the entire lifetime of your community. Just because somebody has slipped past the first 30 days doesn’t mean you won’t want to know how they’re doing.
And of course, this is just the beginning. We’ll be revealing more participation checkpoints soon, as well as more robust ways to understand the participation patterns in your community. And like everything else, it’s all built on top of best practices for helping your community members get the most value from their participation.
If you’re an owner or a moderator of a GroupBuzz community, you can take a look at this report right now by logging in and going to the Manage Members option in the navigation bar.
Reduce membership cancellations. Increase community bonds.
Why does your sense of community depend on members walking in the door every day?
Learn how to use an online community to add more value to memberships and build a stronger sense of belonging.